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What inspired you to create Wild Child Kitchen?
The idea itself was something that came together over a few months—I had become increasingly interested in the growing wellness space but couldn’t understand why so much of our attention was … Read more →
There comes a time in every woman’s life when their clutch purse is replaced with a change bag; pillow talk is swapped with baby talk and the once minimalist living room becomes a sea of primary-coloured plastic. But for the… Read more →
Her family-focused company also has a very unique edge to it: everything is tested by both parents and children
Maida vale-based Alexandra Elgood is the founder of quirky childrensware website Pookie and Peach. The names also belong to her two … Read more →