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What I Know About Style

CC Clarke

April
2

Beauty influencer, singer and founder of Castaway Beauty, CC Clarke, chats careers, wigs and her all-time best beauty hacks

How did your influencer journey begin?

I started to document my make-up and fashion journey by giving out the information on what I was using and wearing out to people.  I was getting asked for it all the time when I was gigging. I started an Instagram and it went from there; I never expected in a million… Read more →

Sophia Cartwright

February
1

Beachwear designer Sophia Cartwright shares her fashion tips and the inspiration behind her coveted designs

How would you describe your brand, Sophia Alexia London?

Sophia Alexia is a colourful resortwear brand with a touch of luxury. My customers like to buy something that makes them stand out from the crowd – they are looking for that special item to help them look and feel gorgeous on holiday. My pieces… Read more →

Juliet Travers

September
28

We catch up with interior designer, Juliet Travers on her collaboration with renowned children’s furniture brand Dragons of Walton Street, how it all began and the inspiration behind her work

Tell us about your journey into wallpaper design? How did it all begin?

I gained experience with a range of different wallpaper and fabric companies who are renowned in the industry such as Fox Linton, Cole and Son and Colefax and Fowler, while I was studying, which was hugely beneficial to me for understanding… Read more →

Ashley Pearce

August
11

Milliner and designer Ashley Pearce on fairytale fantasy, commissions for Strictly Come Dancing and the power of puppy-dog eyes

How did your journey into the fashion industry start?

My journey must have really begun way back as a toddler, doing the rounds of the local craft fair circuit with my mother. She’s a jewellery designer, so I also decided to design and make things to sell, from fairies in jars and magic wands to full-size… Read more →

James Pryce

July
6

Mane man to K-Mid on her big day, stylist extraordinaire James Pryce on styling the Middletons, getting to grips with fatherhood and his favourite west London hangouts

When did you realise you wanted to be a hairdresser and how did you get into it?

I’m from a family of hairdressers, my dad still cuts hair even in his 70s. My mum was at Leonard of Mayfair—the hairdresser credited with creating Twiggy’s signature look as well as establishing the careers of other… Read more →

Vahan Hovhannisyan

June
13

Founder of Look Mate London Vahan Hovhannisyan shares his thoughts on luxury socks by post, the importance of quality design, and collaborating with astronauts and robots

What’s the collaboration process for Look Mate?

Look Mate is all about our designers and their stories—our job is to bring them to our design-savvy community to enjoy. We have a list of aspiring designers who inspired us along the way. Some of them are really hard to get on board and it takes… Read more →