What I Know About Style

Luba Mushtuk


We caught up with Luba Mushtuk, the star of Strictly Come Dancing who has just released her own dance clothing line!

Hi Luba! You’ve had quite an exceptional dancing career, what have been the highlights so far?

My biggest highlight so far has to be Strictly – it’s a dream come true and I still pinch myself every time I step out on that dance floor. But I am also in love with the theatre and have been lucky enough to… Read more →

Simon Burstein, founder of The Place London


West London Living interviews Simon Burstein, founder of The Place London, an independent designer store in Connaught Village

You’re the founder of The Place London, can you tell us a bit about the concept of the store?

The idea behind the store is to offer clients, especially women, clothes that will make them look beautiful. I promote talented designers (young and also mature) and house their collections in a warm setting.… Read more →

Alana Murin


Olivia Allwood-Mollon interviews Alana Murin, Head of Ride at Psycle

How are Psycle’s Ride classes different from other spin classes?

Psycle Ride is an immersive and rhythm based experience. We don’t track metrics as we want you to focus primarily on getting into a state of flow. We believe this is where you can truly tap into your physical and mental potential.… Read more →

Lauren Dickinson Clarke


West London Living interviews Lauren Dickinson Clarke about muses and misfits, and how her hand-illustrated candles gained cult-status in 2020!

How would you describe your brand, Lauren Dickinson Clarke?

If I had to choose three words, I’d say witty, whimsical & stylish (with a pinch of rebellion!). As a brand we celebrate the muses, misfits and rebels. We cater for those who reject the mundane and the status quo. We are as much about championing… Read more →

Daniel the Gardener


Daniel The Gardener chats to us about tattoo art and his work with the William Morris Gallery

Hi Daniel, you’re an artist and tattooist from Argentina, but you’ve lived all over the world. Where is your favourite place that you’ve been so far?

Some of the nicest places I’ve ever been are Copenhagen, Montreux and Positano. Nevertheless If I would have to pick one place right now it would still be… Read more →

Danny Shahid, the luxury watch expert behind Diamond Watches London


We caught up with Danny Shahid, for the opening of the new Mayfair store, Diamond Watches London

You originally set up a Facebook page, Excellence by Danny, which is now thriving on Instagram. What was your original goal in setting this up and how did it develop from then on?

My uncle bought and sold a watch, making a bit of profit, and I was inspired to set up a Facebook profile, Excellence by Danny.… Read more →