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What I Know About Style

Ashley Pearce


Milliner and designer Ashley Pearce on fairytale fantasy, commissions for Strictly Come Dancing and the power of puppy-dog eyes

How did your journey into the fashion industry start?

My journey must have really begun way back as a toddler, doing the rounds of the local craft fair circuit with my mother. She’s a jewellery designer, so I also decided to design and make things to sell, from fairies in jars and magic wands to full-size… Read more →

James Pryce


Mane man to K-Mid on her big day, stylist extraordinaire James Pryce on styling the Middletons, getting to grips with fatherhood and his favourite west London hangouts

When did you realise you wanted to be a hairdresser and how did you get into it?

I’m from a family of hairdressers, my dad still cuts hair even in his 70s. My mum was at Leonard of Mayfair—the hairdresser credited with creating Twiggy’s signature look as well as establishing the careers of other… Read more →

Vahan Hovhannisyan


Founder of Look Mate London Vahan Hovhannisyan shares his thoughts on luxury socks by post, the importance of quality design, and collaborating with astronauts and robots

What’s the collaboration process for Look Mate?

Look Mate is all about our designers and their stories—our job is to bring them to our design-savvy community to enjoy. We have a list of aspiring designers who inspired us along the way. Some of them are really hard to get on board and it takes… Read more →

Hayley Menzies


Eponymous knitwear and accessories brand founder Hayley Menzies on world domination, keeping things simple, Netflix binges and her cat Mouse

I love your Portobello shoots—how would you describe a Portobello girl?

A Portobello girl is vibrant—she commands attention and expects luxury. Her style is effortless and she seeks out unique pieces. She’s equally at ease barefoot in India or dancing at a chic Ibizan club.

How did

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Zoe Partridge

WE.AR the Walk founder Zoe Partridge

Fashion rental service 'WE.AR the Walk' founder Zoe Partridge on emerging designers, sustainable luxury, empowering clothes and Stiffy the giraffe

When did you officially launch WE.AR the Walk? How long was it in the making?

We only launched “officially” in January this year, as that was when my co-founder (tech whiz Hiren) and I quit our jobs and went full time. But the concept inception dates back about a year—but about nine months of… Read more →

Shika Bodani


Shika Bodani, founder of online luxury designer rental service Front Row, on Fendi, flowers and her favourite quotes

What inspired you to launch new online luxury designer rental service Front Row?

Living between London and Dubai, I felt that there was a gap in the market between aspirational high end fashion and the true everyday fashionista. I wanted to create a service that bridges this gap and makes aspirational… Read more →