Her family-focused company also has a very unique edge to it: everything is tested by both parents and children
Maida vale-based Alexandra Elgood is the founder of quirky childrensware website Pookie and Peach. The names also belong to her two young daughters. ‘They are an absolute inspiration and the very reason I started the business,’ she says. After 15 years working in the luxury goods market, Alexandra found that her passion for finding the girls’ distinctive products led her to set up the website in 2009.
Why buy now?
Pookie and Peach sell an array of toys, clothes and essentials for babies and kids, from bespoke highchairs to cute Christmas creatures. When I asked Alexandra what she would pick out for Christmas, she revealed that she has a soft spot for Stella the Dog (£39.99); ‘She can be used as a door stop or even a low maintenance pet; perfect for my older daughter who really wants a dog!’. Her family-focused company also has a very unique edge to it: everything is tested by both parents and children – which is testament to the durability and quality of her goods. Want a Christmas present for the kids that won’t fall apart with the wrapping paper? Then you want Pookie and Peach.