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alex elgood

Alexandra Elgood

Her family-focused company also has a very unique edge to it: everything is tested by both parents and children

Maida vale-based Alexandra Elgood is the founder of quirky childrensware website Pookie and Peach. The names also belong to her two … Read more →

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Helen Green

Helen Green

Helen finds creative inspiration from her global travels to places such as New York and the south of France.

Chelsea-based designer Helen Green launched her company Helen Green Designs more than seven years ago. Since then her name has become … Read more →

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botanica rug eco age

Eco Chic

  1. Selina Rose Botanica Rug  (made from 100 per cent wool felt and environmentally friendly dyes), £450, by Selina Rose; Available at Eco Age, Chiswick High Road, W4; www.eco-age.com; 020 8995 7611           
  2. Coconut Bowls – £10.80 each; Available at Eco
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sofa kiss osbourne

Purple Reign

  1. Purple Velvet Snooze Sofa, from £1,750, designed by Jamie Graham for Graham and Green; Available from Graham and Green, 340A King’s Road, London, SW3; www.grahamandgreen.co.uk; 020 7352 1919
  2. Corola Sofa, from £3963, by Roche Bobois; Available from Roche Bobois,
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sophie conran

Sophie Conran

As a little girl, she would visit her granny at work in the haberdashery section at Bakers department store.

Longstanding Notting Hill resident, Alex’s working life centred around the music industry and radio production but she has always loved handicrafts. … Read more →

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Ginny Avison

Ginny Avison

With over 20 years’ experience, she founded Ginny Avison Designs Ltd with her husband Andrew Avison last year 

Patchwork upholstery artist Ginny grew up in Kuala Lumpur. The colourful culture, nature and wildlife of Malaysia is reflected in her vivid … Read more →

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alessi

Nature-inspired Designs

  1. Butterfly collection rug, from £575 per square metre (wool); £675 per square metre (wool and silk), by Deirdre Dyson; www.deirdredyson.com; 020 7384 4464
  2. Butterfly clock, £120, by Susanne Philippson; www.heals.co.uk; 020 7349 8411
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bedside cabinet

Fun and Flirty Fifties

  1. Fifties-style angled bedside cabinet, £299, by Graham and Green; www.dotmaison.com

  2. Retro ’50s-inspired bed with angled oak legs and tapered headboard, double £745; comes with solid beech slats and a choice of removable Italian cotton covers; www.thesleeproom.com; 0845 459 9937
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