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Tom Cridland

What inspired The 30 Year Sweatshirt?

The 30 Year Sweatshirt was inspired both by my desire to try to design the perfect wardrobe staple sweatshirt and my interest in making a sustainable product. I also wanted to highlight the pros … Read more →

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Lucy Choi

For your recent flagship boutique opening, you released the limited edition heel ‘Dormer’. What was the inspiration behind this particular heel?

We wanted to mark our boutique opening with a special edition shoe for all our loyal and excited customers. … Read more →

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Hannah Ollichon

What were you doing before you started House of Ollichon?

I was working in the City selling sponsorship and exhibition space for big conferences. I had done this for eight years and travelled the world; it was a fantastic phase … Read more →

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Jasper Garvida

You’re originally from the Philippines but grew up in Canada. Why did you make the decision to move to London?

While I was working in Canada, I picked up a copy of Vogue one day and came across an article … Read more →

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Annie Haak

Jewellery designer Annie Haak

What inspired you to set up your own company?

I have always had a creative background, but it wasn’t until my husband had an accident in Bali that I was led to design my signature charm while waiting for him … Read more →

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Ben Staerck, Handbag Clinic

Where did the idea for Handbag Clinic come from?

My father and I had already set up a company called Furniture Clinic to clean and revamp pieces of leather furniture that needed a bit of TLC. We were soon being … Read more →

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Wendy Wilson, Closet London

Wendy Wilson, Closet London

What does Closet represent?

A girl who wants to be fashionable but not too trendy. The clothes are flattering and not too ‘out there’. There are three different Closet girls:

  • Alice; a young graduate in her first job who buys
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Annalisa Collard of Annalisa Maria Millinery

Annalisa Maria Millinery

How did you get bitten by the millinery bug, and how did you learn the practical skills of the trade?

It’s so cliched, but I can trace the idea of making my own hats back to the Sex & The Read more →

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Edward Page, co-founder of Pocket London

Pocket London

Firstly, are you an Edward or an Ed?

I go with Edward. However, weirdly I’m generally not known as either. Friends have called me Paj since school and it just seemed to stick.

Introduce us to the world of Pocket

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Catherine Milner

Catherine Milner

How would you describe your style?

I would describe my style as essentially neo-classical. Classical principles never fail to give the space a timeless quality and are the perfect base from which to create elegant, intimate and highly defined interiors. … Read more →

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