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How did your influencer journey begin?
I started to document my make-up and fashion journey by giving out the information on what I was using and wearing out to people. I was getting asked for it all the time when … Read more →
How would you describe your brand, Sophia Alexia London?
Sophia Alexia is a colourful resortwear brand with a touch of luxury. My customers like to buy something that makes them stand out from the crowd – they are looking for … Read more →
Tell us about your journey into wallpaper design? How did it all begin?
I gained experience with a range of different wallpaper and fabric companies who are renowned in the industry such as Fox Linton, Cole and Son and Colefax … Read more →
The multi-award winning Trichotherapy regime has been created to help maintain optimum hair and scalp health from the inside out. Used in combination with a healthy diet and lifestyle, the three-step holistic regime creates thicker, fuller hair and … Read more →
How did your journey into the fashion industry start?
My journey must have really begun way back as a toddler, doing the rounds of the local craft fair circuit with my mother. She’s a jewellery designer, so I also decided … Read more →
What’s the collaboration process for Look Mate?
Look Mate is all about our designers and their stories—our job is to bring them to our design-savvy community to enjoy. We have a list of aspiring designers who inspired us along the … Read more →
I love your Portobello shoots—how would you describe a Portobello girl?
A Portobello girl is vibrant—she commands attention and expects luxury. Her style is effortless and she seeks out unique pieces. She’s equally at ease barefoot in India or dancing … Read more →
When did you officially launch WE.AR the Walk? How long was it in the making?
We only launched “officially” in January this year, as that was when my co-founder (tech whiz Hiren) and I quit our jobs and went full … Read more →
What inspired you to launch new online luxury designer rental service Front Row?
Living between London and Dubai, I felt that there was a gap in the market between aspirational high end fashion and the true everyday fashionista. I wanted … Read more →
Have you always been into handbags? How did this begin?
I’ve always been interested in vintage fashion, rummaging through local charity shops for bargains was something my friends and I loved to do. I remember my first ‘real’ handbag well, … Read more →