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Samir Ceric, Zoe Knight, Wolf & Badger

Wolf & Badger

What inspired you to open a concept store which enables designers to rent their own space?

SC: Having worked in fashion and art for some time now, both of us realised how difficult it is for creative people, in fashion … Read more →

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Cindy Giammattei

Online fashion boutique Kailique

What made you choose to stock mostly LA-based designers?

I’ve always been inspired by the boutiques of my hometown San Diego and the Los Angeles areas, which tend to stock a selection of independent labels, many of which are local … Read more →

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RS Currie

R.S.Currie & Co

What made you decide to have a toy shop?

Riva: We used to live upstairs and decided to sell masks to kids during the last Notting Hill Carnival, which is how the idea came about. We spent two months putting … Read more →

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Orit, jeweller

Orit

You were responsible for jewellery label 10m² being sold all over the world. How do you know what will be commercially successful?

I think it’s instinctive. They say art historians [Orit studied History of Art, started her career in antiques … Read more →

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Jada Styles

Jada Styles

What inspired you to open Jada Styles and what’s its concept?

I worked in the men’s department of Gucci and developed a good relationship with clients, so the shop came about because I wanted to offer my experience as a … Read more →

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Andrea Cohen, Number 35 shop

Number 35

What inspired you to start your tailored fashion business?

I realized that the majority of women were never able to find clothes to fit them properly. Most women were following trends that didn’t suit them. Fashion to me is about … Read more →

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Cocomaya

Cocomaya

Why a chocolate shop?

We wanted to create a magical, dreamy place with an other-worldly atmosphere. Then we realised we wanted to extend to an artisan bakery. I really believe things should be handmade. I can’t bear anything that isn’t.… Read more →

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Birgit Israel, Exchange

Exchange

What inspired you to start selling vintage fashion?

My own closet was getting too big and I really love vintage and quirky fashion – something a bit different. I’m also a jewellery collector.

Who are your favourite designers?

The ones … Read more →

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katie Hyatt, Bliss Fields

Bliss Fields

How did Bliss Fields come about?

I come from a big family of market traders – there’s a picture of my grandmother at her stall on the wall here at Bliss Fields – and I inherited the stall from my … Read more →

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Sophie Merchant, Merchant Archive

Merchant Archive

Have you always wanted your own boutique?

I come from a farming family in Somerset, so when I was 13 my dad said that my brother would inevitably take over the farm and asked me what I would like to … Read more →

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