What I Know About Style

Cocomaya

Cocomaya

November
3

Co-founder of Cocomaya Joel Bernstein on chocolates, cappuccinos and Connaught Village

Why a chocolate shop?

We wanted to create a magical, dreamy place with an other-worldly atmosphere. Then we realised we wanted to extend to an artisan bakery. I really believe things should be handmade. I can’t bear anything that isn’t.

Are you a big chocolate fan?

I love good food. Period.

Who cooks here?

We have two chocolatiers, one pastry chef and one choux chef.

How did you get together with your co-founders [Walid Al Damirji, who has his own accessories collection and Serena Rees, founder of Agent Provocateur]?

Walid and I have been friends for years. Serena loved what we did and joined us.

Why did you choose Connaught Village?

It’s close to the West End and has a lovely village atmosphere.

Did your experience at Liberty [as former head of concept] influence the style of this store?

No, I think I influenced Liberty and that experience has nothing to do with what I’ve done here.

What’s your favourite chocolate?

The pomegranate is quite unusual – it’s slightly tart.

Can you name-drop some celeb customers?

No.  We do get the fashion crowd because the store is so visual, but we also get the serious food posse which is a huge compliment.

What’s your guilty pleasure?

Three cappuccinos a day.

What’s your philosophy on life?

Live and let live.

Cocomaya, 35 Connaught Street, W2; www.cocomaya.co.uk; 020 7706 2770; open Mon–Sat 11am–7pm

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Florence Spurling

December
3

Textile designer Florence Spurling on knitting inspiration, London life & motherhood!

Tell us a bit about your studio… when and how did you set it up?

I set up Florence Spurling Studio in 2014 during my time living in NYC. After working on the Anthropologie design team, I wanted to embrace a slower, more considered method of working that was more akin to how I had been trained at the Royal College… Read more →

Sundays Sleepwear

April
30

We caught up with the team behind Sundays Sleepwear in our latest 'What I know about Style'

You’re a mother and daughter team! Tell us about your background and what led you to starting Sundays Sleepwear together?

Mum has around 30 years’ experience in the clothing industry specifically focused on lounge and sleepwear.  Her experience ranges from supplying some of the largest national retailers,… Read more →