Cherryjam
'It’s the place to keep an eye on'

Cherryjam

Open Wed, Fri, Sat 7pm–2am; available for private hire

The style:

It’s an intimate space with a capacity for 250, but even when the club isn’t full (such as during our mid-festival season visit) it looks busy due to its various walls and partitions. The décor is pretty loud – think ‘70s-style geometric wallpaper, lots of red lighting, leather banquettes and cow print cave-like booths – but isn’t oppressive. The sound quality is superb and is at just the right volume – you can have a proper conversation in the booths.

The crowd:

We hung out with electro band and Kiss FM DJs The Loose Cannons, Cherryjam owner and Heart FM DJ Nick Snaith (who had a pretty fan in tow), a photographer and a music PR, who shared some interesting celeb stories.

Cherryjam attracts a creative crowd of varied ages rather than those coming straight out of the city. It was clear that everyone was there to have a good time rather than trying to be flashy or take themselves too seriously. It is somewhat refreshing to find a club where any pretence is left in the cloakroom.

The drinks:

The club offers a good variety from bottles of beer at £4 to Champagne cocktails at £12. Providing their own twist on classic cocktails such as granny smith apple Martinis (my choice, £9.50), Cherryjam provides an affordable and interesting place to drink and party. There’s also a tapas menu.
The music:

We discovered a cool blend of electro house and crowd favourites on our Friday night visit. The music ranges from neo soul, funk and R ‘n’ B  all the way through to floor fillers and current hits, depending on the night. With talks of bringing in some of London’s top DJs for regular sets, as well as a desire to provide an intimate setting for big name acts to play secret gigs, it’s the place to keep an eye on.

Cherryjam, 58 Porchester Road, London, W2; www.cherryjamlondon.com; 020 7727 9950

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