What I Know About Style

Claire Turner, founder of Alpaca Apparel

October
6

Runway model turned designer, Claire Turner, on debuting Alpaca Apparel at London Fashion Week

What inspired you to transition from your 30-year modelling career to starting Alpaca Apparel?

The alpacas were my inspiration! Alpaca Apparel started because of shearing our animals for the first time in 2021. I couldn’t believe the amount of beautiful fleece that came off them, and was amazed… Read more →

Natasha Wilson Studio

July
27

Natasha Wilson on founding her studio, her love of patterns & the subtle art of wallpaper

Do you live or work in west London?

Yes, my home and studio are based in Twickenham. I’ve lived in North, South and East of London too, but I absolutely love it here.

What’s your favourite thing about the area?

We’re very lucky to be so close to beautiful walks along the Thames into Richmond and Kew, as well… Read more →

Amelia Clow, founder of Amelia Clow Interiors

May
4

Interior designer, Amelia Clow, on colour-matching, comfy sofas, & having confidence in your own style

Hi Amelia, you launched your brand in 2014 – what sparked the leap, and did you always know interiors were your thing?

I think for as long as I can remember, I have always been into interiors. I grew up in Scotland and loved nothing better than a trip out to see a lovely Scottish castle. As part of art… Read more →

Raishma, Marylebone based fashion designer

January
1

Award-winning fashion designer, Raishma, on her love of couture, East & West inspiration, & occasion wear for all to enjoy

Tell us a bit about your label, Raishma. What was the inspiration behind setting it up?

Raishma started from my love of couture and a wish to make beautifully made occasionwear more accessible. With my British Asian background, I wanted to bring together the rich colours and embroidery of the East with… Read more →

Sarah Ferreira Interiors

July
22

Interior designer Sarah Ferreira talks functionality, timeless design & how to fall back in love with your home

What inspired you to go into design?

I’ve always been drawn to beautiful spaces and how they make you feel. It’s not just about aesthetics, it’s about ease, comfort and personality. My dad is an architect, so I grew up surrounded by drawings and building sites. I’ve wanted to be in design for as long as I… Read more →

Florence Spurling

December
3

Textile designer Florence Spurling on knitting inspiration, London life & motherhood!

Tell us a bit about your studio… when and how did you set it up?

I set up Florence Spurling Studio in 2014 during my time living in NYC. After working on the Anthropologie design team, I wanted to embrace a slower, more considered method of working that was more akin to how I had been trained at the Royal College… Read more →