jilla ad final

What I Know About Style

Silvia Nayla interiors

Silvia Nayla

July
6

Silvia Nayla, owner of eponymous interiors store, has a penchant for sculptural artwork and breaking rules

What are you up to at the moment?

I am in the state of Rio, Brazil, keeping really busy restoring a 19th century farmhouse which was originally owned by one of the richest coffee exporters in Brazil at the time. Our main goal is to restore and preserve the house’s original structure and grandeur and at the same time bring in contemporary touches with modern Brazilian design.

How did you make the leap from restaurateur to running your own interiors store?

I have always been fascinated with all forms of design, especially contemporary Brazilian furniture design as it is so unique in so many ways and so once I had the means to do it,  it was an obvious choice  to showcase the very best of Brazilian design in my own store.

Who are your design heroes and why?

Hugo Franca would be one of my heroes because he has a unique eye for seeing beauty in all natural forms.  I also admire the sensitive way in which he deals not only with the materials, but also the larger community, as the production of his designs provide opportunities for many talented craftsmen to enter the design world, who may have otherwise been overlooked.

How would you describe your home style?

I am drawn to pieces that have a story. I like to mix traditional pieces with contemporary touches.  You could find anything from Chinese antiques, classical oil paintings and iconic Sergio Rodrigues chairs in my home – I have a very eclectic taste.

What are your interior no-nos?

I think rules are made to be broken; there is a time and place for anything.

How important is eco-friendly design to you?

I have a great respect for nature and try to only work with designers who have a similar line of thinking.

What’s your favourite piece of furniture?

Right now I am favouring a lot of sculptural artwork – the works of Mario Lopomo and Leopoldo Martins.

What’s your current bestseller?

Currently we can’t keep the sculptures by Mario Lopomo on the shop walls as soon as we put one up, it sells almost immediately.  I even had a client buy one off the wall in my home!  Hugo Franca’s pieces are all unique pieces of art and therefore always generate a lot of interest.

What’s your philosophy?

Money has to circulate – you have to spend money to have it come back to you.

What would you save from a fire?

If I had the power, I would save the forest from humans and even from nature itself because once you have done that everyone is safe.

What’s your guilty pleasure?

Dolce di Latte ice cream.

Silvia Nayla, 109 Westbourne Grove, London, W2; www.silvianayla.com; 020 7229 2262

Loading Flickr slideshow...

CC Clarke

April
2

Beauty influencer, singer and founder of Castaway Beauty, CC Clarke, chats careers, wigs and her all-time best beauty hacks

How did your influencer journey begin?

I started to document my make-up and fashion journey by giving out the information on what I was using and wearing out to people.  I was getting asked for it all the time when I was gigging. I started an Instagram and it went from there; I never expected in a million… Read more →

Sophia Cartwright

February
1

Beachwear designer Sophia Cartwright shares her fashion tips and the inspiration behind her coveted designs

How would you describe your brand, Sophia Alexia London?

Sophia Alexia is a colourful resortwear brand with a touch of luxury. My customers like to buy something that makes them stand out from the crowd – they are looking for that special item to help them look and feel gorgeous on holiday. My pieces… Read more →