Reebok celebrated the launch of their new FitHub concept store on the King’s Road on Thursday 5 June with an intimate VIP event where select celebrities and fitness leaders came together for cocktails and mingling at the unveiling of their new fitness vision.
On Saturday 7 June the Reebok FitHub officially opened to the public, with an eye-catching Spartan parade alongside free fitness classes, demonstrations, challenges and prizes for participants. There were also hourly Reebok giveaways, goodie bags and an in-store DJ getting people in the mood for movement all day.
Providing the residents of Chelsea with a more accessible route to fitness, the new FitHub serves and supports the local fitness community by offering free fitness classes throughout 2014, free advice via expert staff and fully qualified trainers, as well as new ranges of Reebok clothing and accessories, specially designed for various fitness disciplines. Londoners can sign up for the ongoing free classes in-store.
Reebok FitHub, 35-36 King’s Road, London SW3; www.fitness.reebok.co.uk
