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Highlights at Gusto Oxford Street

They Say

‘We have opened our newest salon in the heart of the West End. Our award-winning hairdressers and avant-garde trendsetters will now give you the Gusto treatment at our new show-stopping destination!

Situated in one of London’s buzziest areas adjacent to Oxford Street and just behind Selfridges on Wigmore Street, the new salon has a look all its own with a stupendously contemporary brutalist hype style that lights up the street.’

The Process

Creative director Emile discussed the colour I wanted – just highlights to blend the roots to the ends – and whipped up a colour using just 2% peroxide, and a load of magic protective addition, Olaplex.

Blending loads of really fine highlights, he wove the colour through seamlessly. Once I’d been left to cook for around an hour – and well furnished with champagne – it was time to rinse and tone. Adding more Olaplex in with the toner to help protect the hair even further, Emile chose the perfect subtle shade to blend in with the lengths.

As it was my birthday and I had dinner plans, we went for a big bouncy blow-dry, opting to clip large curls in place to leave until I went out, for ultimate staying power.

My friend Maria joined me at Gusto for a cut and blow-dry – incredibly, her first ever in a salon (!). Her mother’s a hairdresser and has held a one-woman monopoly on her hair since birth.

Maria’s wild and crazy-thick hair was transformed into a swishy, sleek and manageable long bob. Whilst I loved it before, it was amazing to see such a transformation and I was astonished at how sleek her wonderfully wild hair could look.

The Results

I left with the perfect summery, Claudia Schiffer blonde. The centimetre chopped off the ends made it look far thicker and healthier, and the blow-dry lasted for days.

Maria left with glossy, swishy, sleek hair, and has already made plans to return!

The Details

Gusto Oxford Street, 110 Wigmore Street, London, W1U 3RS

A half-head of highlights starts at just £74, and a cut and blow-dry for long hair from £49

Tried & Tested |