The Blurb
‘Adem Hair’ which takes it’s name from it’s founder Adem Oygur, opened just over three years ago in the heart of Belgravia. Thrilled to take the reins of this popular hair destination, Adem has big plans for both the salon and his brand. Having spent his childhood on a hazelnut farm in a mountainous region of Turkey, Adem brings with him his pioneering collection of rejuvenating products inspired by the bounty of the natural world. The organic range harnesses the power of plants, herbs and hazelnuts from his family’s farm which have deep hydrating properties. Paired with a well-assembled team of talented stylists and colourists, it’s no wonder that Adem and his winning formula are swiftly making a name for themselves in this discerning corner of London.
The Style
Located on bustling Ebury Street, the salon is a utopia of bamboo and bare wood. There’s an enticing mural of Lake Como and it’s immediately evident by the thriving foliage, that someone here is extremely green fingered (no prizes for guessing who).
The Consultation
As I enter the salon, I’m warmly greeted by Manisha and the man himself – immaculately turned out in a crisp white shirt and a head of glossy sun kissed hair – he is a walking billboard for his business.
Adem sits me down and introduces me to Billy, a colourist, who is friendly and (it turns out) something of an expert on the chemical processes of colour and nourishment. I ask for reverse balayage, a process that adds lowlights to over bleached hair. It’s been a while since I’ve been to a salon, because I recently had a baby, and as a result I’m suffering from a huge amount of high-contrast regrowth. Billy explains that isn’t just the gap between visits… the pregnancy hormones (an increase in melanin) have made my roots darker and that my natural colour should return to its normal mousey blonde within a few months.
Next I chat to Cem, who’ll be cutting my hair. I’ve done that dangerous thing of arriving at an appointment without a plan. I explain tell him that I’m considering a bob – but not a mum cut. I’d like a new look, but nothing too dramatic, It’s my first baby, but not my first bob. I’d like it shorter, but not too much shorter. Perhaps you could tell… he could tell… I was nervous.
The Process
Billy quickly gets to work on the balayage, smattering the crown with a series of gently back combed ‘teasy lights’ that blend my harsh lines. Then he adds a sprinkling of low lights to add depth and break up the brassy blonde. Once rinsed, we finish with one of Adem’s signature hazelnut masks and steam treatment – which in opening up the follicle, helps the moisture giving properties of the nutty mask to infuse the shaft.
Next, the cut; The bit I’m excited about, but also dreading. I’m terrified but I needn’t be. Cem quickly lops of the lengths and before he’s even had a chance to finesse it, I realise… it’s going to look great.
The Results
Soft, swooshable hair that’s lighter, brighter and several inches shorter. It’s definitely not giving ‘mum cut’ and if it is, then that mum is certainly someone glamorous like Sienna Miller, or Margot Robbie.
The Details
A cut and blow dry starts at £145, balayage from £250
61 Ebury St, London SW1W 0NZ
