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Show Dry

The rise of the blow dry salon has revolutionised the way women approach their hair styling rituals. Whilst convenience and speed have become by-words within the blow dry industry, no brand has succeeded in creating a truly premium experience that delivers both bespoke client service and styling expertise housed within the ultimate luxury beauty destination. Until SHOW DRY.


On Saturday 28th March 2015, SHOW Beauty unveils the ultimate salon solution with the launch of SHOW DRY, the brand’s first ever stand alone blow dry salon. Opening in the heart of Notting Hill, on Westbourne Grove, SHOW DRY will draw on the considerable expertise of Creative Director Tamara Ecclestone and SHOW Beauty’s team of global beauty experts. Marking the culmination of 18 months of intensive development, SHOW DRY marks the next stage in the realisation of Tamara’s vision for the brand – bringing to life the opulent aesthetic and award winning technical expertise for which the retail line has become known.

Taking its cues from the luxurious feel of sumptuous interiors, the service of sleek designer boutiques and exclusivity of private members clubs, SHOW DRY offers clients a truly bespoke experience. Offering a slick and convenient reservations experience via the app (complete with a fully integrated Uber booking system), hi-tech online connectivity via iPads, flexible opening hours, exclusive loyalty programmes and a selection of complimentary extras including bubbles and fresh smoothies, SHOW DRY offers discerning clients a uniquely luxurious environment to work or relax whilst in the capable hands of the SHOW DRY expert stylists. Offering a full repertoire of styling solutions for both adults and children under the age of 10 ranging from £15-45, customers are treated to a bespoke consultation from the SHOW DRY team of expert stylists followed by their desired full blow dry, a sophisticated braid or an up-do, and a range of express services (20 minute express blow dry, braid or up-do).

SHOW DRY draws on the considerable creative and technical expertise of its team of session stylists – the result of its esteemed SHOW Beauty training academy – to ensure that every client receives the same exceptional styling experience on every visit.

Tamara Ecclestone explains, “SHOW Beauty was conceptualised to offer people a unique and opulent alternative, superior to anything they have tried before, and therefore SHOW DRY is a perfect natural extension of the brand. As a working wife and new mother I know how hard it is to look and feel great when you don’t have much time, and SHOW DRY aims to provide a slick, time efficient service that allows all women the time to feel fabulous no matter how much time you ‘don’t have’.”

Our editor checked it out today and left with the perfect bouncy blowout, below:


Show Dry, 173 Westbourne Grove, London W11 2RS

Health & Beauty |