Ethically conscious British brand, Nudea, has just relaunched its bestselling Fit Tape (£5 from Nudea.com), the brand’s at-home bra fitting tool, following consistent sell-out success and over 15,000 women having used the tool to find their fit.
This relaunch sees the return of the cult tool in fresh packaging, with enhanced how-to-fit instructions and QR-code access to Nudea’s updated Fit Hub — a digital platform designed to empower customers with size knowledge, styling support and product guidance.
Thoughtfully designed and sustainably made in-house by underwear experts, the Nudea Fit Tape is more than just a measuring tool — it’s an invitation to reconnect with your body and rediscover what it means to feel truly supported. Wearing the right bra size goes far beyond appearance; it’s a daily choice that affects comfort, posture, health and confidence. By enabling women to measure themselves accurately in their own space, the Fit Tape transforms the fitting experience into something calm, private and empowering.
The Nudea Fit Tape uses a format that combines bust and under band measurements in a single tool, delivering accurate sizing without the need for in-person fittings.
To celebrate, we tested out the tape and some of their best bras along with it.
Here are our favourites…
The Nudea Stretch Go To T-Shirt Bra in Black, £48
Meet your new go-to bra. Designed with moulded cups in eco-friendly spacer fabric for a seamless finish and subtle coverage. Signature basket weave detailing elevates the look of this everyday bra, while the lightweight, buttery soft microfibre fabric sides provide superior comfort and an invisible feel.
Our verdict: This bra provides excellent support and blends seamlessly with clothing. Not only that but the shape is very flattering and, for a T-shirt bra, it’s really rather beautiful!
Available from www.nudea.com
The Nudea Sheer Deco Lift Balcony Bra in Navy, £48
A contemporary everyday bra with lifting balconette style. Made from recycled lace and emanating the 1920s art deco style, it’s a beauty to behold!
Our Verdict: Just stunning! Need we say more?
Available from www.nudea.com
The Stretch Boss Full Cover Bra in Sage, £48
Moulded wired bra with double the support for full coverage confidence. Our super soft moulded full-coverage bra, reimagined in lightweight buttery soft Stretch microfibre fabric, makes the perfect everyday essential. Wear under your favourite t-shirt for invisible support. Our full-cover bra is made with antibacterial microfibre to control sweat and keep you feeling fresh all day with a hidden internal sling for improved shape and comfort.
Our Verdict: Material that lets your skin breath, really lovely shape and a soft, gorgeous design.
