Meet HUX: find your daily edge with the hottest new supplement brand

Looking to take the confusion and complexity out of your daily healthcare routine and inject a little more energy, enthusiasm and clarity? Well, welcome to HUX, the new health supplement company created to inspire everyone to find their daily edge by making complex nutrition simple.

HUX was formed by three friends and entrepreneurs, each with a uniquely diverse and complementary background in professional sport, marketing, food brands and e-commerce. The trio comprises ex Springbox & Saracen Rugby Captain and Co-founder and CEO of Wolfpack Brewing, Alistair Hargreaves; Damien Byrne, the former KIND Snacks International GM, plus Fadi Shuman, digital dynamo for companies such as Coca-Cola and Unilever, who have joined forces in their mission to make complex nutrition simple, creating a products that fit with the pressures and time constraints of busy modern life.

From ultimate one-hit wonder, Superfood Blends, to the unrivalled Hydration range, and of the moment Nootropics, Sleep and Beauty capsules, each and every product has been almost two years in development, allowing for careful product creation, intensive trials and consumer testing to perfect the HUX range.

Superfood Blends: Superfood, Super simple, £58 / 20 servings or £46.40 on subscription

Available in Original and Vanilla, these all-in-one powerful supplements feature a blend of plant-based greens, fruits, nutrients and vitamins designed to give you a daily edge for modern life. With all the hard work done for you, each features 17 carefully chosen Organic Superfoods, from Acai Berry and Montmorency Cherry to Lucuma and Lycopene, plus 10grams of Organic Pea Protein, + 1000 iu Vitamin D, + 500 mg Vitamin C and 250 mg Magnesium.

The result is a potent blend that not only supports optimum health, immunity and brain function but also improves digestion & gut health, maintains skin, bone and teeth health, contributes to the growth and maintenance of muscle mass and boosts energy. Simply dissolve in water, to create an easy daily drink and habit you won’t ever want to kick!

Hydration: A Thirst for Life, £8 / 10 servings or £6.40 on subscription

Whether you’re looking to rehydrate post a heavy session in the gym or the pub the night before, HUX has you covered anytime you need a Hydration hit. This nutritional complex of electrolytes and minerals will help your body hydrate three times more than water, reduce inflammation, improve muscle function and protect cells from damaging free radicals.

Available in Ginger & Lemongrass, plus a Lemon & Elderflower and Watermelon, each Hydration serving contains the equivalent Potassium of three bananas, more Zinc than 10 cups of spinach, plus a hit of Magnesium and Manganese.

Nootropics: Feed Your Brain, £45 / 20 servings

With brain nutrition the foundation of mood stability, mental clarity and a vital marker for mental health, it’s little wonder that Nootropics are a trend that’s here to stay. No ordinary Nootropic, HUX’s capsules contain Cognizin as their lead ingredient, which is gold-standard, clinically proven to improve cognitive function, concentration, and focus and enhance your mental energy. Combined with additional active ingredients such as Lions Mane Mushroom, L-Theanine, Niacin, B6, B12 and Ginkgo Biloba, this is a powerful nootropic complex, designed to give you an edge on daily life.

Sleep: On Repeat, £45 / 20 servings

With sleep the single most effective thing we can do to reset our brain and body health daily, HUX has assembled the highest quality, cutting-edge ingredients to achieve this standout natural sleep aid. The Sleep capsule contains a hero ingredient called Levagen, clinically proven to enhance quality of sleep, improve cognitive function the following day, provide quick relief for people suffering from joint pain and stiffness, plus reduce muscle damage. Combining this with Ashwagandha, Magnesium and Chamomile flower powder makes this one of the most effective sleep products on the market.

Beauty: From Within, £45 / 20 servings or £36 on subscription

The new HUX Beauty capsule is a supplement governed by science, not magic. It features a powerful blend of all the proven nutrients your body needs for thicker hair, stronger nails and more radiant skin. This includes 100% of the daily nutrient reference value (NRV) of vitamins and minerals including Vitamin A, Vitamin C, Zinc, Selenium, Iodine and many more.

Damien Byrne, HUX Co-Founder, explains:

“We understand people aren’t always perfect, which is why we’ve made the perfect supplements – honouring the margins for error that are human and normal; the moments when real life is being lived in all of its chaotic, unexpected glory. We’ve spent the time to ensure our products are powerful, hardworking and effective. We’re not about rules, we’re about creating a realistic daily ritual that really works.”

So whether you’re looking for support with a park run, home run or just the school run and whether you’re lifting Iron or tackling the ironing, it doesn’t matter. Whatever your goal, HUX will help you raise a glass to them.

Discover the range now:

Fitness Professionals