London’s first Wild West cocktail bar, Moonshine Saloon, launches this May

From the team behind the sell-out BYOB bar concept, Alcotraz, comes Moonshine Saloon, a one-of-a-kind immersive cocktail bar experience which is set to transport guests from the streets of west London to the streets of the Wild West for a limited four-month run (31 May to 25 Aug).

Located on the King’s Road, Moonshine Saloon is the centre of an undercover moonshine empire, a mysterious underworld where everyone looks out for themselves and nothing is quite as it seems… Inspired by the captivating tales of the Wild West and its covert operations, Moonshine Saloon invites guests to bring their own liquor to be granted entry to the undercover saloon and into the dark world of moonshining.

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Upon entering, apprentice moonshiners encounter a street that looks like it’s been plucked straight from the dusty towns of the Wild West. First stop is the local tailor, who will measure guests up for stetson hats and cowboy gear, ensuring they don’t attract attention in the West for the wrong reasons. Once they look the part, the King of the Moonshiners will grant guests exclusive access into the shadiest spirit-making business in town.

Upon being taken downstairs to the Saloon, they can try their luck at card and dice games, exchange tales of life in the West and enjoy personalised moonshine cocktails, all while evading the beady eye of the local Sheriff. Those who manage to escape the law as a Moonshiner in the Saloon are invited to stop for a refreshment in the General Store before leaving the Wild West!


The unique concept, created by Inventive Productions, aims to build on the successful path that Alcotraz paved by offering drinks crafted by highly experimental mixologists, all without rules and menus to follow.

Founder Sam Shearman says of the new project, “With Alcotraz we created London’s first immersive cocktail bar, which placed guests at the centre of the action and allowed for theatre to take place around them whilst delicious cocktails were enjoyed. Moonshine Saloon will take this to a completely new scale, creating a new world as opposed to simply a new bar!”

Moonshine Saloon will be located at 535 King’s Road, SW10, and open Wednesday to Friday from 6.15pm to 10.15pm, Saturday 12.15pm to 11pm. Tickets will be £33.99, to include four cocktails from brought drink of choice and 1 hour 45 mins inside the Saloon.

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