Sh!, the famous erotic store, received its greatest 20th anniversary present, as the founders Kathryn Hoyle and Sophie Walters scooped up two Qype Business Awards, one of which was the Best Business of the Year, UK & Ireland 2012. The second award honoured the store as UK Shopping Venue Of The Year 2012.
Held at Brixton Club House, the Qype Business Awards celebrates businesses that have made the greatest positive impact on their customers in the last year. Sh! was established in 1992 as the first female-run British business selling sex toys with the focus solely on women.
The first store was in London’s Hoxton Square and was the base for Sh!, who went on to manufacture their own sex toys, sell products online, run educational classes, and even collaborate with the NHS to help women with sexual problems. Sh! opened a second site in 2010 in Portobello, London and now employs 18 women.