soft furnishings

How soft furnishings increase the revenue-per-room of serviced apartments

If you’ve recently decided to enter the serviced apartment business, then we’re sure RevPar (revenue per available room) is a hot topic at the moment.

When it comes to measuring the financial performance of any establishment, RevPar is key, because it will allow you to focus on cost effective ways to optimise room occupancy rates, as well as the total room revenue. Both of these measures are essential when it comes to implementing an effective selling strategy that will maximise performance in all areas of the hospitality sector.

Improving the look and feel of the accommodation you offer can have a huge impact on RevPar, especially when it comes to impressing your guests so much that they want to stay with you again and will recommend you to their peers, promoting you through the trusted channel of ‘word of mouth’—both online and offline.

We’ve created a helpful guide outlining how ready-made soft furnishings such as bed runners, curtains and cushions can play an important role when it comes to increasing your revenue per available room. If this is an area of your business that you are struggling in you might want to get out your notepad and pen!

Ready-made soft furnishings help to increase total room revenue

The serviced apartment sector is more competitive than ever before, and you will quickly discover that thousands of businesses are going head-to-head when it comes to securing bookings.

With this in mind, it’s important that you keep your rooms updated to the highest possible standard, especially when it comes to integrating high-impact soft furnishings that are equipped to optimise the aesthetic appeal and comfort of your space.

After all, improving the look and feel of a room will have a huge impact on bookings, because if your guests are impressed, happy and—most importantly—comfortable, they are likely to leave you great feedback on comparison sites.

And when it comes to giving your bedrooms the wow factor, choosing a selection of beautiful bed runners, curtains and cushions is a simple yet effective way to instantly transform a wide range of spaces.

soft furnishings

Available in a wide range of colours, finishes and materials, soft furnishings will also allow you to integrate specific colour schemes based on your brand identity, or even create a running theme throughout your property. Breathing new life into a room has really never been easier!

But that’s not all… ready-made soft furnishings also have a number of other advantages, including the fact that if you purchase products that are part of an existing range, you will be able to buy them again later when you need to renew and refresh a property but want to maintain the same décor and style.

Ready-made soft furnishings and room occupancy rate

Maintaining a high occupancy rate whilst keeping on top of room maintenance is often a daily challenge for apartment managers and owners, especially when it comes to delivering a high standard of service being offered like the ones at Ocoee apartments.

This is because keeping a room out of action for too long can have a huge impact on occupancy rates, especially during peak season.

However, ready-made soft furnishings offer the perfect solution when it comes to refreshing and uplifting your rooms quickly, effectively and without it costing a small fortune. There are a whole host of cushions, bed spreads, curtains and bed runners that will allow you to inject a healthy dose of style, comfort and aesthetic appeal into a range of spaces, without you having to keep your rooms out of action.

So when faced with the challenge, go to a specialist serviced apartment and hotel supplier who will be able to advise you on the best products for your business.

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