Battle of the Bulge

George Lamb and O2 campaign to end Visible Mobile Lines (VML) with the help of Huawei.

George Lamb is on a nationwide fashion crusade to get Visible Mobile Lines (VML) off the streets of Britain.

Celebrities around the globe have come under fire by Lamb, with the likes of Harry Styles, Justin Timberlake, Matt Smith, HRH Duke of Cambridge, Wayne Rooney, Brad Pitt and Danny from The Script all sporting swollen pockets, thanks to their mobile phones.

O2 has recruited the stylish television presenter to take on the battle of the bulge and teach Brit’s how to cut a clean silhouette, using the new super slim Huawei Ascend P6 smartphone. At just 6.18mm thick the phone slips invisibly into a trouser or breast pocket eradicating the ever present VML problem.

George Lamb said:

‘This has gone long enough. Too long have we stood back and watched innocent people destroy their clothes because they didn’t have another option. This is all about teaching the public that there is another way, they do have choices, and they can save their style. Gone are the days of unsightly bulges straining against women and men’s thighs, O2 and Huawei are their saviour, and I am here to spread the message.’

The move comes as sharp suits and fitted jeans are being ruined more and more frequently by bulky phones distorting their tailoring. O2 are taking it into their own hands as the Huawei Ascend P6 smartphone is made available to their customers.

For more information on how to beat VML with Huawei Ascend P6, visit


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