2017 Swimwear Trends

Now that summer is here, most of you are planning a family holiday, or to spend a couple of days enjoying the beaches near you. Without a doubt, swimwear season is here, so we are sure that many of you will be going out this weekend to buy swimwear.

String bikinis

The string bikini is definitely back in favour. They are everywhere, and celebrities of all ages are wearing them. Provided you have the confidence and right body shape for this style of swimwear they look fantastic. Recently, Kelly Bensimon and Eva Longoria have been spotted wearing one.

High waisted bikinis

At the other end of the spectrum are high-waisted bikinis. These offer a lot more coverage. As you can see here, this cut works especially well for those of us who are a bit hippy or are carrying a little extra weight around our midriffs. The fact that you can buy this style of bikini brief as a separate gives you the flexibility to wear them with a range of tops. If you feel a little self conscious a tankini top can be a good choice.


Scoop-back one pieces

If you prefer a one piece you’re in luck, because a lot of designers have included them in their collections this year. One cut seems to be dominating at the moment: the scoop-back one pieces that were so popular in the 90s are back. They look especially good if you are long and lean.

High leg swimsuits

Another 90s cut we are seeing a lot of is the high leg swimsuit. They look great on women with long legs and narrow hips.

Bandeau bikini tops

This year off-the-shoulder dresses and tops are everywhere. It is a trend that you can also see in many swimwear ranges. Bandeau bikini tops are available in many stores.

Cut-out one pieces

There are also some unusual-looking cut-out costumes appearing in mainstream retailers. They flatter most body types and are a good option for someone who does not quite feel “bikini ready”.


Frills and flounces

Quite a few of the bikinis and one pieces you can buy this year feature frills or ruffles. These are not for everyone, but they can look cute, particularly those that include frilled bottoms.

Vibrant colours

The muted tones we have seen over the past few summers appear to finally be giving way to a brighter colour palette. Hot pink, lemon and orange swimsuits are all widely available. If you prefer a more low-key swimsuit, more muted colours are included in many collections.

Buy the right style for your body type

Naturally, we all want to look our best, which means buying the best cut and style for our body type. If you are looking for an easy-to-follow guide that will help you to do this, click here. You can use this easy-to-follow infographic to quickly narrow down your options and improve your chances of buying swimwear that you enjoy wearing.

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