Yawn launches new summer pyjama prints and lighter seasonal styles

British nightwear brand Yawn has expanded their range for summer with the introduction of three new prints plus mix’n’match and lighter style options. Their hand-illustrated prints and thoughtful details have been applied to new cotton robes, short PJ sets, shorts, cami tops, nighties and an alternative shorter sleeved option to the traditional pyjamas.

Yawn are launching new coastal print ‘Calm Waters’, floral design ‘Wandering Wisteria’ and tropical burst of colour ‘Pineapple Skies’ alongside plain white, for those who like to keep it simple.

Calm Waters Robe Close Up Wandering Wisteria Shorts

Each new print holds the Yawn signature “hidden charms,” including secret seagulls and butterflies, and is cut in a flattering A-line and made of luxury lightweight cotton for long-term seasonality. Elegant at a distance, whimsical and amusing at second glance.

Celebrating moments of relaxation with a comfortable fit in mind, Yawn’s focus has been on providing women with more flexibility for their nightwear choices to suit seasonality and different lifestyles.

“We are very excited to be launching new and updated products at Yawn. By adding to the range we can now offer women far more choice to help them relax across the year. We want women to feel comfortable in their sleepwear wherever their location or situation,” says founder Alice Whiteley.

Representing affordable luxury, Yawn retail prices start from £5 for lavender bags and £89 for a PJ set in sizes XS-L.

Yawn is available online and at other independent stockists and department stores.

Fashion Focus