MGA’s Miniverse; Selfridges; until August 31st 2025; FREE
Having just launched for the summer, MGA’s Miniverse – the viral miniature collectable brand where fans craft and display tiny replicas of favourite foods, lifestyle items, and more – is bringing its not-so-tiny World of Miniverse to London’s ‘kidults’ and beyond with an exclusive takeover at Selfridges London.
Transforming the Toy Shop at Selfridges London, the space will immerse visitors in the full Miniverse experience – from the Make It Mini Food range, featuring adorable versions of snacks and desserts, to Make It Mini Make-up, complete with eye shadow and lip gloss. There’s something for everyone in this meticulously crafted miniature world. Don’t miss the giant cereal bowl photo spot – a sweet and surreal backdrop perfect for selfies.
Recent research highlights the growing role of crafting and collecting in adult self-care. In the UK, 37.4% of adults reported engaging in at least one craft activity in the past year, with many citing benefits to mental health, including increased life satisfaction, happiness, and a greater sense of purpose.
As a bonus, shoppers who spend £30 or more on MGA’s Miniverse products will receive a limited-edition Make It Mini Happy Hour ball at checkout – a playful DIY set that lets you create realistic mini cocktail replicas, complete with accessories and ingredients!
