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Bikeminded and Harrods launch Style the Cyclist competition

Our friends at Handpicked Media, Krista and Dil, were among the bloggers at the launch of Bikeminded’s (K&C’s cycle campaign) Style the Cyclist competition at Harrods.

Those in the fashion industry or anyone with a passion for fashion are invited to create a winning look for two Kensington and Chelsea personalities – Carolina Bucci, jewellery designer and Sam Galsworthy, founder of Sipsmith Gin.

Competition entrants are being asked to create a Pinterest board for either one of the Style the Cyclist personalities, selecting clothes and accessories from Harrods online boutique www.harrods.com to create an outfit that reflects their lifestyle and personality.

The two winning entries will receive £150 Harrods voucher, a goody bag and they’ll have their chosen look photographed by a renowned fashion photographer and featured in Absolutely and Harrods magazines.

Bikeminded has a dedicated Cycle n Style blog featuring inspirational cycling looks from around the world and fashion news, full competition and entry details (Fri 18 May– Sun 27 May) at www.bikeminded.org @BikemindedRBKC #stylethecyclist.