This summer, Ketel One Vodka is teaming up with independent neighbourhood bar No 29 Power Station West to launch The Ketel One Urban Garden Collective. This group of like-minded specialists are coming together through a shared desire to create a sanctuary in the heart of bustling London.
Launched yesterday, the Ketel One Urban Garden Collective features a collection of experiences, including London’s first Clean Air Bar from urban gardening experts Patch, a Living Garnish Wall for Ketel One cocktails and an exclusive menu from Thoughtful Foodies and MasterChef 2016 finalists Billy and Jack.
The Clean Air Bar has been decked out with plants that NASA found to be the most effective at removing common toxins from the air. Supplied by the expert urban gardeners at Patch, it has been designed to create a relaxed and healthy environment, and raise awareness of the important role that houseplants can play in improving the standard of life in polluted cities.
Meanwhile, the Living Garnish Wall allows guests to tailor their Ketel One and soda serves to suit their palates. Herbs will include basil, mint and rosemary to match custom-curated drinks from the Darwin & Wallace bar team and Ketel One Brand Ambassador Kate Jackson. Made to be paired with the three distinctive flavours of Ketel One—original, Citroen and Oranje—the Garnish Wall showcases the versatility of the Ketel One and soda serve, perfect for summer sipping.
Bringing a foodie element to the table, BBC One’s MasterChef 2016 finalists and acclaimed chefs Billy and Jack have worked closely with Darwin & Wallace Executive Chef Simon Duff to create a menu of five sharing dishes. Using fresh, local ingredients, with a focus on sustainable produce, the menu is designed to be enjoyed in groups, encouraging guests to come together with friends and family.
Dishes include Ketel One Vodka-cured sea trout with smoked mayo and house pickles, lamb skewers with labneh, dukkah, spiced date sauce, charred spring onion and spring leaves and coronation potato fritters served with coriander salsa, curry mayo, mango and pickled raisins.
A series of masterclasses hosted by Ketel One Urban Garden Collective specialists will underpin the experience. With urban gardening for beginners, hosted by Patch & Ketel One Brand Ambassador Kate Jackson, which will focus on growing your own urban garden to perfectly complement your Ketel cocktail, and an exclusive supper club with Billy and Jack, there’s an event for everyone!