Over 70 per cent of consumers don’t believe in anti-ageing claims, according to research from skincare company Garnier. In response to this research Garnier set itself and its consumers a challenge – to prove that anti-ageing skincare really can make a difference. The Garnier UltraLift Challenge launched in 2011 and became one of the largest ever consumer studies into the effectiveness of an anti-wrinkle cream – more than 18,000 women signed up to take part. The research found that 80% of participants measured a positive difference in the reduction of their wrinkles post trial. This year, Garnier is once again going to be challenging consumers across the UK and Ireland to ‘Feel, See and Discover the results’ of UltraLift Day Cream themselves for free.
The UltraLift Challenge is offering a quarter of a million women 14-day sample kits and inviting them to put anti-aging UltraLift Day Cream to the test. At the beginning and end of the trial, women measure their wrinkles around their eyes using the Wrinkle Reader, a scientific tool that is used by scientists to clinically grades wrinkles.
Enriched with Pro-Retinol derived from nature, Garnier’s UltraLift Day skincare cream has been developed and tested to deliver proven results against wrinkles, loss of firmness and hydration, resulting in smoother and younger looking skin.
Simply visit www.ultraliftchallenge.co.uk and sign up for the challenge. Plus, one lucky West London Living reader who leaves a comment will win a full size set of UltraLift products.
