Two Plus
Two Plus Applicator Extra
Did you know that 95% of sperm don’t even make it to the opening of the womb? The Applicator Extra (from £109) is a simple, self‑assisted home insemination kit that places sperm close to the cervix – bypassing the acidic vaginal environment that can harm motile sperm. Designed for three easy steps in under 15 minutes, it offers more control and more chances per cycle without needing clinical assistance. Many couples choose it to overcome scheduling, physical or intimacy challenges with TTC, or to complement fertility treatments at home.
Clinical stats show up to 58% of users conceive within six ICI cycles. Twoplus Fertility’s website continuously features new success stories from real-life users, along with recommendations from respected fertility specialists, making it a trusted resource for couples seeking safe, empowering options outside clinical settings.
Our Verdict? That’s right, we tried it! The amount of research and precision that went into making this product is very obvious, even after one use. It’s easy to use and makes getting the most out of each cycle so much more possible.
Who’s it for? Couples trying to conceive who want a simple, private, at-home option to increase the chances of conception, including those facing financial, physical, scheduling, or intimacy challenges, or those taking gaps between IVF cycles.
Two Plus Fertility Complete for Her & Him
twoplus Fertility’s supplements for women and men work as a perfect pair. For her (£50) the daily blend of 12 nutrients—including myo‑inositol, folic acid, CoQ10, and vitamin D—supports egg quality, hormone balance, and reproductive health. For him (£50), eight targeted nutrients, including zinc, selenium, lycopene, and myo‑inositol, help boost sperm count, motility, morphology, and antioxidant protection. Taken together, these science‑backed formulations give couples a nutritional edge on the journey to conception.
Who’s it for? Designed to accompany the Two Plus Applicator, this is for couples seeking to optimise fertility through nutrition, including women aiming to improve egg quality and hormonal balance, and men looking to enhance sperm health and reproductive performance.
The One Labs
Designed as a once-daily, all-in-one capsule, The One combines 16 active nutrients (so they’re ready to work as soon as they enter the body) – including bioactive folate (5-MTHF), vitamin D3, CoQ10 (ubiquinol), myo-inositol, NAC and key antioxidants – to support fertility, regulate cycles and fuel early baby development. It’s crafted to be suitable not only while trying to conceive, but also through egg-freezing, IVF and into pregnancy, with ingredients chosen for high bioavailability and backed by clinical research and expert formulation. The One costs £55 (or £49.50 if you subscribe), so that comes to £1.52 a day for your essential nutrients.
Who’s it for?
Anyone over 30 seeking active nutrients to proactively support egg quality and cycle health. It’s also positioned as supportive for people with PCOS, endometriosis, past miscarriage experiences, or those undergoing IVF or egg-freezing.
Naître
Naître is a UK-born fertility-to-family nutrition brand helping couples through preconception, pregnancy, and postnatal wellness. Made in GMP – and BRCGS-certified UK facilities, their science-led supplements use advanced liposomal delivery to boost nutrient absorption. Since launching, Naître has helped over 14,000 customers and been named a Google Top 1% fastest-growing Start-Up/SME. The range includes three formulations for women – fertility, pregnancy, and postnatal – and one for men (both from £29.75).
The secret? Liposomes. These tiny, cell-like molecules protect vitamins and minerals from stomach breakdown, delivering higher nutrient levels straight to the bloodstream. They’re also gentler on the stomach, making them perfect for pregnancy, especially for those dealing with nausea or sensitive senses. Naître combines science, convenience, and care – helping parents-to-be feel supported at every stage.
Who’s it for? There are options for every stage of the process here: individuals or couples planning to conceive, pregnant people, new parents, or anyone seeking high-absorption, gentle supplements to support reproductive health, pregnancy wellness, and postnatal recovery. We’d also highly recommend these for anyone who feels overwhelmed by pill swallowing.
Ova
OVA is a modern, clinically backed women’s health and fertility brand built with radical transparency and scientific rigour, created alongside fertility consultants, nutritionists and biochemists to support people at every stage of their reproductive journey. The brand launched with four core supplements: OVAHer Fertility & Pregnancy Support (£23.99), a next‑generation prenatal‑style formula with 26 key nutrients to enhance egg quality and support pregnancy and postpartum recovery; OVAHim Advanced Sperm Support (£23.99), designed to boost sperm motility, count and morphology; OVAPlus Advanced Hormonal Support (£23.99), formulated for those with PCOS, endometriosis or transitioning off hormonal contraception; and OVAOmega (£19.99), a reproductive vegan omega‑3 to aid hormone regulation and inflammation control.
Who’s it for? A simple, all-in-one range for those trying to conceive, managing hormonal conditions like PCOS or endometriosis, transitioning off contraception, or seeking nutritional support for egg and sperm health.
Fertility Hero
Fertility Hero, a UK fertility supplement brand, was founded by Dr Belinda Adams, a doctor who knows the fertility journey first-hand. Whilst navigating six rounds of IVF to conceive her two daughters, she found herself unable to find supplements she trusted at prices she felt were fair, so she built the brand she wished had existed.
Fertility Hero is on a mission to make high-strength CoQ10 more accessible. They’re the first brand we’ve found to offer quality CoQ10 in both 200mg and 400mg doses at genuinely affordable price points – a welcome find in a market where higher strengths often mean higher costs. Alongside their standalone CoQ10, they also offer targeted fertility formulas for both men and women, making them a practical one-stop shop for those trying to conceive.
Who it’s for: Anyone in the preconception phase looking for high-strength, good-value CoQ10 – whether to support egg or sperm health – without the premium price tag.
Maia Baby
Maia Baby At-Home Insemination & Fertility Tracking Kit is designed to make trying to conceive at home feel more supportive and less clinical. Created by a couple who experienced the fertility journey themselves, the thoughtfully packaged kit includes four insemination applicators, ovulation test strips and pregnancy tests to help users track their fertile window and try across multiple days of the cycle. By bringing timing, testing and insemination tools together in one discreet set, it offers an accessible alternative to repeated clinic visits. Importantly, the brand has also seen the kit embraced by same-sex couples and single women using donor sperm, providing a simple and private way to inseminate at home.
Who’s it for? Couples who are a while into their fertility journey, wanting a simple solution that allows them to track ovulation, try more often and ultimately conceive naturally. This is also another high-quality option for same sex couples or single women wanting to inseminate at home.
Conceive Plus
For couples trying to conceive, natural vaginal lubrication can sometimes hinder sperm movement, making conception more challenging. Conceive Plus Fertility Lubricant Bundle (£34) addresses this by creating a sperm‑friendly environment that supports motility and viability. Clinically formulated to mimic natural cervical mucus, this pH‑balanced, isotonic gel contains calcium and magnesium ions to help optimise conditions for conception. The product comes with eight pre‑filled applicators for precise intra‑vaginal use, alongside a multi-use tube for general application, giving couples flexibility during their fertile window. Gentle on sensitive tissues and widely recommended by healthcare professionals, Conceive Plus is designed to be a supportive addition to the journey of trying to conceive.
Who’s it for? Couples experiencing difficulty conceiving due to natural lubrication issues, or anyone seeking a fertility-friendly vaginal lubricant to support sperm motility and optimise chances of conception.
DoNotAge
DoNotAge is a health research organisation focused on human longevity. Founded in Derby in 2019, DoNotAge provides high-quality, research-leading longevity ingredients worldwide, investing profits back into research, funding for academics, and product development.
NMN is a compound that has garnered interest in the scientific community in recent years as an anti-ageing supplement. It is the precursor to NAD, a naturally occurring substance found in every living cell that is essential for a number of crucial cellular processes, including cellular energy, repair, and metabolism. NAD levels decline as we age, leading to a breakdown in cellular efficiency, which causes many of the problems we associate with ageing, such as fatigue, slow recovery, brain fog, and chronic inflammation.
In women, supplementing with DoNotAge’s Pure NMN Powder (£62.09) is linked to increased egg cell quality. Egg cells are extremely vulnerable to DNA damage, and damage to egg cells can lead to infertility. By aiding cellular repair, NMN heals damage to eggs and increases overall egg quality. In men, results from animal studies suggest that NMN boosts sperm volume and quality, and reduces damage to sperm cells, thereby increasing fertility.
Who’s it for? Older couples looking to improve their egg and sperm quality.
PC (Phospholipid Complex)
Cell health is the foundation of overall wellbeing – and BodyBio PC (£65.99) is designed with exactly that in mind. This full-spectrum phospholipid complex supports the repair and rebuilding of cell membranes, helping to optimise the function of the body’s 40 trillion-plus cells. By focusing on cellular integrity first, it positions itself as a fundamental health tool – one that aims to strengthen the body at its core before addressing broader, more complex concerns.
Who’s It For?
A more general aid aimed at those looking to support cellular health as part of a wider wellness strategy, which, in turn, supports fertility and hormone balance. This is particularly for individuals focused on recovery after periods of mental and physical stress.
BodyBio
Resolvin
In the third trimester, omega-3 intake becomes especially important as the baby’s brain and eyes enter their final stages of rapid development – and a high-quality fish oil can help bridge the gap. BodyBio Resolvin (£69.99) delivers DHA-rich omega-3s using supercritical carbon dioxide extraction, a method designed to preserve the delicate fatty acids while meeting high standards of purity and quality. It’s a supplement that works beyond pregnancy, too: continuing DHA support post-birth can help enrich breast milk during those crucial early months of life, supporting ongoing cognitive and visual development.
Who’s It For?
Ideal for women in their third trimester, new mothers who are breastfeeding, or anyone looking to boost high-quality DHA intake during late pregnancy and early postpartum.
