Just like fashion, makeup trends come and go. Back in the 80s, makeup was all about bold bright styles with heavy blush, bold lipsticks and vibrant eyeshadow covering the entire lid. Cut to the late 90s, and eyebrows had to be barely there, pencil thin. The 2000s saw the rise of face glitter, lip gloss and frosted-look eyeshadows. Though this faded out pretty quickly. In contrast, 2010 and onwards made a move to large, bushy eyebrows and natural shapes evolving from the extremely thin eyebrows of the 90s. Large eyebrows appear to be here to stay though, as they’re still very much in vogue as we move into 2025.
Which brings us to the latest makeup trends. This year has been all about contouring with blush giving added dimension to the face. It’s something that’s stayed the same going forward too. But, while there are some similarities to this year, 2025 is still adding some new twists to old classics.
Upcoming Trends and Their Impact
So, what are some of the key features of makeup in the coming year? Well, it’s a medley of old with a twist, classics coming back and some new trends altogether
For instance, one of the hottest upcoming trends is the smokey cat eye. This has always been a classic, so it’s no surprise to see it’s back in fashion. Did it ever even go out of fashion? The only change really is the way it can be done. You can opt for the dramatic, sharp-edged smokey look with wings, or opt for the more modern twist using earth tones and a smudged, softer look. Pops of colour are also thrown in the mix with the smokey look to give something a little unexpected.
Speaking of older eras, the modern-meets-nostalgia look is very much in. Harking back to the 80s, there are some neon bold colours making their way into next year. However, instead of going the full neon, bright eyeliners are paired with pastel eyeshadow. Glitter is back too from the noughties, but instead of going all out, it’s a little subdued with cat-eye flicks.
Minimalism is back too. Remember the years of blotting out your lips? It’s not quite to that extreme, but the no-makeup look is definitely back in. A less is more approach is the way to go here. Use lightweight foundation for a dewy glow. It only needs a swipe of mascara, a tinted lip balm and a fresh look is created in an instant.
Lastly, silver and metallics are also back. Bizarrely, though from the past, it’s all about looking to the future for these trends. Adding some shine creates a more edgy, futuristic look in combination with other current styles and cool undertones. Choose the way you use the metallics though. If you want to keep it subtle, just stick to a metallic eye liner. For a more dramatic look, use a full eyeshadow or even use a silver highlighter on your cheekbones for a more radiant look.
Shopping for Trends
If you want to enter the new year in style, adopting these makeup trends early is the key. Online shopping makes it increasingly easy to do just that. With platforms such as Notino, Parfumdreams, and LookFantastic, there’s a wealth of brands and makeup options at your feet. These platforms are the perfect place to check out the latest products, restock, and rethink your new looks.
Better still, platforms like these make it more affordable. For example, with LookFantastic discount codes on Discoup.com, you can try out a few different items or brands, experimenting with the new makeup trends with ease. This helps to make keeping ahead of the curve more affordable and fun. On top of that, with makeup platforms offering multiple brands in one place, you can find top-quality products with increasing ease. Dupe culture is now in, where affordable copies are acceptable for their pricier alternatives.
From nude lips to lollipop lips, muted tones to neon. Swift changes necessitate quick upgrades in your collection. So, take a look at some of the top makeup platforms out there for some great, bargain buys. Better still, plan your purchases in advance so that you can stay on trend into 2025 and beyond.
