Pizza maestro Bruno DiFabio opens NY Fold, first London restaurant

With 10 artisan pizzerias across the US, six world pizza championship titles and TV appearances on everything from Access Hollywood to Food Network’s Chopped, master pizzaiolo Bruno DiFabio is, not surprisingly, a legend in his home nation. Now he is set to conquer London as his exciting new brand NY Fold arrives here in July.

Together with partners and fellow New Yorkers Michael and Annabel Wheeler, Bruno has just one aim: to bring incredible tasting, obsessively authentic New York Pizza to the UK.

Located on Charing Cross Road, and named in honour of how pizza is eaten in NYC—no forks or knives required—NY Fold will offer great value, award-winning pizza (together with hand made foccacia sandwiches, fresh pastas, salads, desserts and American beers) served with passion and personality in a relaxed, New York-style environment.


The creations here are significantly different from the Neapolitan style wood fired oven pizza styles that have proliferated the market. NY Fold uses a secret pizza dough recipe made from a two-part fermentation process. Aged for a minimum of 48 hours, it results in the most irresistibly delicious, crispy, digestible and airy bread-like crust in the world. Toppings are equally superior, spearheaded by freshly made tomato sauce, seasoned with 12 fresh herbs and spices and packed with flavour. The 60-day aged mozzarella, meanwhile, is made from fresh whole milk, harvested daily from an award-winning farm in Caserta, Italy.

Set to become favourites on NY Fold’s menu are signature creations such as Big Daddy—fresh spinach, artichoke hearts, garlic, white onion, mozzarella and a touch of
lemon, all blended into the most awesomely creamy concoction. Fiercely proud of their old school roots, and with a genuine love for the art of pizza making, NY Fold’s hallmark tossing of the dough will also offer guests a vibrant display of food theatre and showmanship as they eat.

Simply put, the best pizza this side of the pond.

NY Fold, 103 Charing Cross Road, London, WC2H

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