Hi Amelia, you launched your brand in 2014 – what sparked the leap, and did you always know interiors were your thing?
I think for as long as I can remember, I have always been into interiors. I grew up in Scotland and loved nothing better than a trip out to see a lovely Scottish castle. As part of art at school, we covered William Morris and Charles Rennie Mackintosh, and that really got me interested in pattern. My favourite toy was definitely my doll’s house, so I think the short answer to my interest in interiors is lifelong.
Your pieces range from bold pops to soft neutrals… What’s your go-to trick for making a space feel instantly put together?
My top tip for making a space feel instantly put together, and this works if you are a neutral lover or a bold and bright type, is to try to establish a colour story in your room. For example, for neutral rooms, this might mean creams and stones. For bright and bold spaces, this might mean red, blue and say, for argument’s sake, a bit of orange. Different colours can talk to each other, so if bold and bright is your thing, then go for it. Just try to match something within the different patterns to the other items, and then it all has a conversation.
For someone starting from scratch, what’s the one investment piece every home should have?
The sofa. You actually spend quite a lot of time on it, and it takes up quite a lot of space. Make sure whatever you pick is comfortable and fits the room. Sitting on a beautiful but uncomfortable sofa after a hard day in the office is not great.
How can people refresh a room using soft furnishings alone?
Soft furnishings alone are probably the easiest way to refresh. You can try out a new colour scheme by switching over cushions. Throws make a great addition to beds. Cushions on beds can be quite transformative. Changing curtains or blinds makes a big difference to a room. If you are looking to sell a property, then some well-made neutral curtains in a sitting room can look great on Rightmove.
What’s one interior trend you’re loving right now and one you think we should leave behind?
I really love the warm, homely ’90s vibe running through many interiors right now.
The trend we can leave behind is colour-drenching in grey. I think when carpets went grey, that was the writing on the wall!
Curtains, blinds, cushions… where do people most often get it wrong?
Getting it wrong with curtains and blinds is not an exact science, but I think for me is when people treat them like an afterthought. A curtain, when drawn, takes up a lot of wall space, so if it’s a last-minute purchase, it can be quite disruptive in a room. Paint and/or wallpaper, curtains, and carpet essentially cover your entire space. So it is worth thinking about them as a collective, not separate items. That does not mean they need to match, but they definitely need to chat along comfortably.
How do you balance style with practicality, especially for busy homes?
Balancing style and practicality is a big consideration in everything we do. Bench cushions for kitchens, for example. Will kids be eating at the table? With curtains on windows leading to gardens, how much activity does this French door get? Will it be open in the summer? We want everything to look beautiful for you, but we also want it to do the job for you without hindrance. A big part of coming up with designs and fabrics for you is discussing what will work and look best, considering all the practical aspects involved.
You offer a very hands-on, personalised service. What’s your advice for people trying to trust their own design instincts?
My advice for people trying to trust their own instincts is to trust yourself. It is your home, your safe space. You are the one who comes back into it at the end of the day. If you fill your home with things you love and cherish, then you will not go wrong. If you are so-so about something, then it is very unlikely that one day you will wake up and think, ‘Gosh, I now love that,’ so try to stick with what you truly love. I see it as my job to try to understand what people love, not to tell them what to love.
Finally, what does good style mean to you in 2026? And how can someone achieve it without overthinking everything?
Good Style to me is not overthinking; it’s so lovely when people have the confidence to own their own style.
