As the industry becomes more competitive, fashion companies look to venture capitalists, private equity firms, and other investment players. Investment, in some cases, comes with some form of guidance or advice on how to run your business more effectively. This can take the form of a partnership agreement, which could put some restrictions on how you run your business.
More commonly, the investment will come with a ‘pitch deck’ or presentation that showcases your vision and what you hope to achieve with their investment. This is an excellent opportunity to revive your new business plan by engaging the outside perspective of industry specialists on your strategy and execution of new brand directions.
However, it is essential not to be carried away with ‘flattering,’ high praise often contained in a presentation. It is necessary to have strong leadership, time management, and business acumen skills.
Here are the Top 10 Tips In Creating a Fashion Pitch Deck that will help you in making your PowerPoint more attractive, informative, and productive:
Keep it Clean and Simple in Your Pitch Deck Examples
Pitch deck examples come in different shapes and sizes. Some aim for the classic ‘brutal’ look while others go for something more elaborate with endless flows of graphs and charts; either way, what matters is how your pitch deck strikes the attention of investors. The best way to approach it is to keep it clean and simple. Use high-quality case studies, plans & projections supported by appropriate information like facts and figures only!
Functional vs. Elegant Like in an Airbnb Pitch Deck
Whatever design you choose is up to you but before you do that, consider the purpose of your pitch deck; what do you want audiences to take away from it? If you want them to be focused on your product, then use functional design. If you want them to be focused on your impressive company’s future, choose an elegant one.
One Page Per Slide Presentation Deck
One page per slide is a widely-used rule when it comes to creating PowerPoint slides. Investors must have all the information they need on a single slide, so they don’t have to scroll down for pages. In addition, it is also important not to overwhelm your audience with information overload because this could result in poor decisions being made.
Highlight Your USP on Your Investor Deck
Your unique selling proposition or ‘USP’ is the only thing that sets you apart from the rest of your competitors; make sure that you highlight it clearly and efficiently in your pitch deck.
Less Text & More Graphics Sales Deck
Investors want to understand how you plan to appeal to their target market niche, not the font size used on each slide (even if it’s a cool one). If possible, avoid using text to explain your USP and use graphical representations instead.
Use Benefit-Oriented Language Investor Pitch Deck
Rather than stating the features of your product, focus on its benefits to your target market. Instead of saying ‘we have a 4-channel production system’, say something like ‘we can produce 200 pieces per hour to meet high demand’. Talk about how your product or service can solve their problems.
Best Pitch Decks Understand Your Audience’s Needs
Before you even start writing the presentation, understand what investors are looking for in an investment opportunity? Are they more concerned about your company’s financial viability, or are they more interested in investing in a team that has excellent management skills? Make sure your presentation matches their needs and requirements.
Be Efficient With Your Slides Pitch Deck Design
Investors are busy people; they will only spend 10-15 seconds on average looking at your slides, so make sure that you highlight the most important information first. This means stacking the most critical slides on top of your deck or simply placing essential points in an easily accessible part of your presentation.
Show Your Passion!
You may have a great product or service that you can offer to your target market, but it won’t be enough if you don’t show the passion and enthusiasm in presenting it. When you’re presenting, remember that investors want to hear about their successful future with this new opportunity, so don’t be afraid to get emotional when needed!
Speak With Confidence
Last but not least, investors are interested in business proposals presented by people with confidence – so take a deep breath, speak slowly and deliberately and remember that you’ve got this!
The Venngage team has created a fantastic fashion pitch deck template. You can check Venngage out for a blog full of tips on looking to create great visuals. Venngage is also a tool for creating infographics, slide decks, and more. Venngage’s blog provides excellent insights on how to create visuals that are perfect for your business. Venngage is free to use with options of upgrading if needed. Give Venngage a try-signing up is entirely free!
You’ve got the information and the projections on your deck, but you need to know what order they should go in. When it comes to pitching, less is definitely more as an over-packed presentation risks losing its key messages. The Venngage team would also like to give you some advice: try to keep your pitch time under 10 minutes and avoid slides that include vast paragraphs of text. It’s best to get someone else to read it after you’ve presented, just in case!
You don’t need a thesis-length presentation, but you must be confident in your products for your business success. Venngage is here with you every step of the way, so go on and try the site today!