“Where heritage meets the future, the corset’s story is rewritten with a modern perspective.”
Handcrafted in England since 1899, revered British heritage corset company Vollers announces its relaunch. Under new ownership for the first time in 125 years, the brand unveiled its fresh new direction and four exquisite collections, including its first-ever lingerie range at the Wonderland trade show this weekend. Handmade by skilled corsetières in the heart of Leeds’ old textile district, the new fashion-forward range comprises a selection of bras, briefs, bodysuits, and overbust and underbust corsets.
Bridging the gap between Vollers’ time-honoured legacy and a bold new contemporary identity, the new collections weave together the threads of their history and 21st-century cutting-edge design. Vollers has crafted a new brand positioning that resonates with both timeless elegance and the aspirations of the present age.
With tailoring secrets handed through the company’s seamstresses over the past 125 years, the range is lovingly hand-made without compromising on comfort and style just as the first corset in the 19th century was made. All products are produced to very highest of standards, using only the best fabrics and components, and because each piece is made-to-order, there is no over-production and very little waste.
“We are thrilled and beyond excited to be relaunching the iconic Vollers brand. With such a rich heritage we look forward to welcoming a modern customer into our Vollers family,” states Jacqueline Kissenpfennig, Board Member at Hess Enterprises and Director of Sygnature & Vollers
She continues: “It is incredibly important to us to continue the Vollers tradition of excellence and keep its history alive whilst evolving and embracing a new era. We understand that when what’s underneath looks good, you feel good and empowered. And this is the power of Vollers.”