The Sustainable Kids Guide

The birth of a baby is synonymous with ‘newness’. But new life, doesn’t necessarily mean neglecting our otherwise green credentials or a sudden influx of disposable plastic items.

The parent and baby space recognises that the new generation of mums and dads want eco friendly options and many kids brands have risen to the challenge. Whether it’s through use of innovative design, organic or recycled materials or recyclable products, there’s something available for everyone… we’ve collated a list of favourites who are hellbent on making your little ones childhood that little bit more eco-friendly.

The Stokke Tripp Trapp High Chair Bundle from Stokke, £268

The Stokke Tripp Trapp, pictured here in oak- warm brown, has become a high chair staple the world over. It’s the chair that grows with the child™ and can be used from 6 months through to adulthood. Crafted in sustainably grown oak, this model in its stylish warm wooden colour way is perhaps the most sophisticated of the collection and works well in traditional, mid-century or modern interiors. The slim profile brings your baby to the dining table and closer to the family.​ Suitable from when your child can sit unaided (approx. 6 months), it grows with your child, featuring both height and depth adjustable seat and footplates for ergonomics.​ When paired with the Baby Set², the high chair provides side and back support, allowing your little one to develop the skill of sitting.​

The Tripp Trapp High Chair Bundle is the perfect starting point for parents seeking simplicity and practicality. It includes everything you need to bring your child to the table in one box —a convenient shopping experience that offers more value than purchasing items separately.​

Available from ​www.stokke.com

Pura Nappies, from £21.60

Designed to be kind on little bottoms and the planet, Pura nappies come in recyclable paper packaging and are enhanced with organic cotton and plant-based materials for a luxuriously comfy fit against your baby’s skin. Allergy UK-certified Pura nappies are totally chlorine and fragrance-free. All Pura nappies are made using carbon-neutral manufacturing with sustainable materials and less plastic to have a low environmental impact. Pura have even been trialling a nappy recycling service in Bristol – watch this space for the next destination!

Available from www.mypura.com

Little Butterfly Kids All Day Fun Protection Cream, £28

Light and fruity-fresh, this formula is infused with plant-based pre and probiotic ECOSKIN to help strengthen and optimise the microbiome and improve your. The blended formula is made of nourishing oils of rosehip, marula, and flaxseed, soothes and balances hydration and eases irritation.

Available from www.littlebutterflylondon.com

Pura Wipes, £31.20 for 1080 wipes

Pura’s plastic-free, plant-based wipes are the ideal choice for babies’ sensitive skin, offering a gentle solution that’s 99% water and infused with organic aloe vera.

Now with improved packaging that uses 15% less plastic and a new, more secure lid for better freshness, these biodegradable wipes are vegan, cruelty-free, and fully recyclable. Proudly made in the UK, Pura wipes are the ultimate eco-friendly alternative, with an interleaved design for easier use.

Available from www.mypura.com

Little Butterfly Bubbles in the Breeze Top-to-toe Wash, £19.50

As light and refreshing as bubbles in the breeze, this organic-certified top-to-toe wash tenderly cleanses both body and hair, while also creating a delicately foaming bath for little one’s delicate skin.

Vitamin-rich aloe and cucumber fruit oil hydrate and soothe, while comforting extracts of oat kernel and meadowsweet help to calm irritations and relieve redness. Antioxidants gently sweep away free radicals, helping to prevent inflammation. The natural, gentle fruit fragrance brings a joyful ambience to the bathtime routine, leaving little one’s skin balanced, super-soft and pampered.

Available from www.littlebutterflylondon.com

Rosa & Blue Brown Bear, £48

Rosa & Blue use a signature buttery soft bamboo and organic cotton mix that’s chemical free and offers premium comfort & simplicity on the go. Rosa and Blue are committed to changing the standards for social and environmental impact on the planet. This cosy pram suit marries comfort and eco-friendly credentials – a winning formula.

Available from www.rosaandblue.com

The Puppet Company ECO Hope Sockette for The Brain Tumour Charity, £19

Introducing Hope, a truly special Sockette, designed by The Puppet Company in partnership with The Brain Tumour Charity to bring courage and smiles, while supporting a vital cause. Joining the best-selling Eco Sockettes range, Hope is bursting with The Charity’s vibrant shades of teal, red and white stripes, with a bright, friendly face for the perfect mix of fun and imaginative play.

Hope is more than a puppet – it’s a symbol of love, kindness, support, resilience, the power of community, and most importantly, hope that someday a cure can be found. It has embroidered eyes and a durable, easy-to-use design that’s perfect for both children and adults alike. And, it’s made from recycled materials, making it kinder to the planet.

Best of all, each purchase goes towards accelerating cures and helping those affected by brain tumours!

Available from www.thebraintumourcharity.org

 

Rosa and Blue Strawberry Bamboo Romper, £28

Keeping growing babies & active toddlers cool and comfy during the warmer months is easy with Rosa and Blue’s stunningly stylish summer rompers. Crafted in thermo-regulating, hypoallergenic, breathable, buttery soft bamboo, these clever moisture-wicking romper helps to keep little ones comfortable in warmer months whilst they sleep.

Each gorgeous print is hand-painted in stunning watercolour by our founder’s husband, ensuring classic designs that are exclusive in every way. Our sleepwear is carefully crafted in Portugal before we pick, pack & gift wrap especially for you, in the UK.

Available from www.rosaandblue.com

 

Po.P Moomins Organic Cotton Bathrobe, £45

Soft and comfy bathrobe in woven organic cotton terry. The bathrobe features illustrations from Tove Jansson’s Moomin stories. This product is part of our limited collection celebrating the Moomins’ 80th anniversary. Exclusive for the 2025 anniversary, the Moomins are once again appearing in colour, for the first time since 1956.

Available from www.polarnopyret.com

Po.P Limited Edition, Moomins’ 80th Anniversary Swim Diaper, £24

The Moomins swim diaper, made from recycled materials, is perfect for baby swimming classes or a day at the beach!

This jazzy swim diaper features illustrations from Tove Jansson’s Moomin stories in a vibrant motif. The diaper has extra lining that catches small accidents, and adjustable elastic around the leg openings. The elastic waist is adjustable on the inside with a drawstring, and we’re sure you’ll agree, the design is pure holiday.

Available from www.polarnopyret.com

Fashion Focus