The Johnnie Walker team celebrates the remarkable rarity of Scotland with the launch of Johnnie Walker Blue Label Rare Side of Scotland – a limited edition bottle and pack designed by the Timorous Beasties studios, the award-winning Glasgow-based textile design studio. The new pack brings to life the beauty of the flora and fauna found across the four corners of Scotland.
The stunning design is dominated by one of the rarest natural beauties in the world, the Aurora Borealis (or Northern Lights), shining theatrically over the Scottish Highlands. Below this iconic backdrop soar three of Scotland’s rare large birds – the majestic white-tailed eagle, the unmistakable curlew and the rapid eider duck. Illustrated in beautiful detail alongside these ‘beasties’ are two of Scotland’s smallest rare wonders: the narrow-bordered bee hawk-moth, and Scotland’s smallest butterfly – the Small Blue. Floral depictions of machair, saxifrage and mountain havens complete the evocative scene.
This remarkable eco-system has pollinated and nurtured the perfect environment for creating the signature flavours of Johnnie Walker whisky for almost two centuries.
Johnnie Walker Master Blender Dr. Jim Beveridge says, “Exploring the rarest spirits from the four corners of Scotland has been a remarkable privilege and a personal passion throughout my four decades at Johnnie Walker. The celebration of rare, exceptional Scotch whiskies – paired with the rare craftsmanship of our team of expert whisky makers – will always be at the very heart of Johnnie Walker Blue Label. We know that our devotion to our craft is mirrored by Timorous Beasties, and this is highlighted by these beautiful bottle designs.”
Inside every bottle of Johnnie Walker Blue Label are remarkably rare, handpicked whiskies from the four corners of Scotland – each bringing unique flavours and a distinctive character of their own. Only 1 in 10,000 casks in our unparalleled reserves of over ten million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label, including some irreplaceable casks from long-closed “ghost” distilleries. The result is a velvety-smooth whisky, with a remarkably rare depth of character.
High profile guests included Jack Guinness, Pips Taylor and Sasha Wilkins.
