My West London Life

Heidi Klein


Heidi Klein on finding inspiration for her eponymous brand, blissful Amalfi Coast memories and the importance of the perfect fit for beach confidence

Where do you get your inspiration?

Travelling to exotic locations, keeping up to date with the latest fashion, fabrics and prints, are things that keep me inspired to create new and fresh styles.

What’s it like working for yourself?

Heidi klein is a great environment to work in. I get to work with my business partner Penny, who is also my best friend, so I couldn’t ask for anything better.

Describe your typical day…

I always start the day with breakfast with my children. One of the things I love most about my job is that no days are the same. I’m either visiting a factory, in the showroom for meetings, at a press event or in the studio with my design team. My days are constantly changing!

Who are your customers?

The Heidi Klein woman is aged between 25–65 years, affluent, confident and stylish. She knows what she wants and appreciates quality over veneer.

Who are your fave designers?

I love Tory Burch and Anya Hindmarch—they have a great way of reinventing classic styles.

Where’s your favourite holiday destination?

For our latest campaign we travelled to the Lux Maldives hotel and it was absolutely beautiful. The country that moves me the most is Italy. I first visited the Amalfi Coast on my honeymoon in 2005 and instantly fell in love with the breathtaking scenery. I adore the crystal clear waters, exploring the local shops and the delicious food. It is so timeless and provides me with inspiration for my collections, so my family and I visit each year. We have created the most blissful memories.

What are your holiday essentials?

I always make sure I pack versatile pieces such as a heidi klein jumpsuit. They are super chic and I can wear it exploring during the day or dress it up in the evening with heels. I also carry my St. Barth’s Roucou Oil, which I put on pre-sunscreen. It is completely natural and gives my skin a gorgeous sheen.

Protecting your face from the sun is so important, so I always carry a heidi klein raffia hat.

What are your tips for beach confidence?

Always look for shapes and styles for your body shape. At our stores we have a personal fit service, for which our staff will spend a one-on-one session with customers. They are all highly trained in body shapes, fitting and styling to ensure that our customers always choose what will suit their shape best.

How would you describe your day-to-day style?

I like to keep it quite simple with classic pieces in neutral tones.

What does the future have in store for heidi klein?

We want to keep on designing great beachwear for all shapes and styles.

Jennifer McNabb, Founder of M&J Ethical Luxury


West London Living interviews Jennifer McNabb, west London aficionado and founder of M&J Ethical Luxury

Do you live in West London?

My home has been in Little Venice, Maida Vale for nearly twenty years, until last year, when needing a bit more space, I relocated my young family and studio to the shores of Strangford Lough in the Northern Irish countryside, where my family roots are. While I was initially splitting… Read more →

Sam Smith, Founder of Pot Gang


Sam Smith is intent on building "the biggest group of reformed plant killers in the world"

Do you live in west London?

Yeah, born and bred! I grew up around the Askew Road/Ravenscourt Park area and went to school in Hammersmith. All my family are still in W12 too.

What’s your favourite thing about the area?

The mix of people. In terms of class, race, culture, there’s lots of diversity.… Read more →