Tucked just off Portobello Road, on the site of the old 10500 salon, lies Samantha Cusick’s eponymous gem. Vast swathes of Carrera marble, Tom Dixon lights, and jungle leaf accent walls create an interior almost as beautiful as the hair that swans out of it.
Not only does this absolute beaut of a salon have a complimentary cocktail bar, it also has Sydney, Sam’s very own British bulldog—most often to be found dream-running on the floor. Sam has handpicked a small, uber-talented team of only the very best stylists, colourists and assistants to work alongside her. Efficiently dancing around the salon with the sort of smiley, relaxed energy that only comes from great team cohesion, they’ve only been open a month and the place runs like clockwork.
Far too discreet to namedrop her celebrity clientele, Sam is fast becoming something of a celebrity in her own right—with one of the hottest Instagram accounts in beauty, and features everywhere from Cosmopolitan, to Tatler, to Elle, she’s set to become one of the biggest names in hairdressing.
With the eye of an artist and the skill of a neurosurgeon, Sam has a way with colour leaps and bounds ahead of other hairdressers. Known for her trademark balayage techniques and ability to adapt tone to suit anyone, she’s the holy grail of natural, flattering, avant-garde tresses.
