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Interview with the Founders of London Basin Company
What prompted you to start London Basin Company?
Anna was an interior designer before we started London Basin Company and she was looking for colourful, patterned bathroom basins for a project she was working on. She couldn’t find what she … Read more →
Juliet Travers
Tell us about your journey into wallpaper design? How did it all begin?
I gained experience with a range of different wallpaper and fabric companies who are renowned in the industry such as Fox Linton, Cole and Son and Colefax … Read more →
CC Clarke
How did your influencer journey begin?
I started to document my make-up and fashion journey by giving out the information on what I was using and wearing out to people. I was getting asked for it all the time when … Read more →
Sophia Cartwright
How would you describe your brand, Sophia Alexia London?
Sophia Alexia is a colourful resortwear brand with a touch of luxury. My customers like to buy something that makes them stand out from the crowd – they are looking for … Read more →
Ashley Pearce
How did your journey into the fashion industry start?
My journey must have really begun way back as a toddler, doing the rounds of the local craft fair circuit with my mother. She’s a jewellery designer, so I also decided … Read more →
Vahan Hovhannisyan
What’s the collaboration process for Look Mate?
Look Mate is all about our designers and their stories—our job is to bring them to our design-savvy community to enjoy. We have a list of aspiring designers who inspired us along the … Read more →
Hayley Menzies
I love your Portobello shoots—how would you describe a Portobello girl?
A Portobello girl is vibrant—she commands attention and expects luxury. Her style is effortless and she seeks out unique pieces. She’s equally at ease barefoot in India or dancing … Read more →
Zoe Partridge
When did you officially launch WE.AR the Walk? How long was it in the making?
We only launched “officially” in January this year, as that was when my co-founder (tech whiz Hiren) and I quit our jobs and went full … Read more →
Shika Bodani
What inspired you to launch new online luxury designer rental service Front Row?
Living between London and Dubai, I felt that there was a gap in the market between aspirational high end fashion and the true everyday fashionista. I wanted … Read more →
Meg Randell
Have you always been into handbags? How did this begin?
I’ve always been interested in vintage fashion, rummaging through local charity shops for bargains was something my friends and I loved to do. I remember my first ‘real’ handbag well, … Read more →





