Bond Street has long been synonymous with luxury, attracting the world’s most prestigious brands and affluent shoppers. As of 2025, this iconic London luxury location remains one of the most expensive shopping streets globally, cementing its status as the ultimate hub for high-end fashion, fine jewellery, and exclusive timepieces.
A recent study ranks Bond Street as the third-most expensive retail location in the world, behind New York’s Fifth Avenue and Hong Kong’s Tsim Sha Tsui. With flagship stores from elite brands and a continuous influx of new luxury retailers, the street remains a focal point for fashion houses and investment-worthy purchases.
The Status of Bond Street
Bond Street has been a magnet for luxury brands for decades, offering prime real estate for high-end retailers. The area, which includes Old Bond Street and New Bond Street, is home to a mix of heritage brands and modern fashion powerhouses.
According to recent market research, rents on Bond Street continue to soar due to intense competition among luxury brands seeking a physical presence in this prime location. Retailers see Bond Street as more than just a shopping district—it’s a status symbol. Its exclusivity attracts ultra-high-net-worth individuals, international tourists, and serious collectors seeking rare and valuable pieces.
Luxury fashion, fine jewellery, and premium watch boutiques dominate the street. Brands such as Louis Vuitton, Chanel, Cartier, and Hermès have long-established stores here, drawing clientele willing to spend six or seven figures in a single transaction.
New & Expanding Luxury Retailers on Bond Street
Despite the rise of online shopping, major luxury brands are doubling down on brick-and-mortar stores – and Bond Street is at the heart of this movement. Several high-profile brands have recently opened or expanded their presence here, reinforcing the street’s reputation as an ultra-premium retail destination.
One of the most significant openings in 2025 was the Rolex flagship boutique on Old Bond Street, which officially opened on March 14th. Now the largest Rolex boutique in Europe, this state-of-the-art store spans multiple floors and offers an unparalleled selection of timepieces, including some of the brand’s most sought-after and investment-worthy models.
Another major addition is Moncler, which opened a new flagship store on New Bond Street in December 2024. The Italian luxury outerwear brand chose this location for its European expansion, reflecting the growing importance of Bond Street as a retail powerhouse.
Why Luxury Brands Choose Bond Street
Luxury retailers are not just choosing Bond Street for its high foot traffic; the street offers a unique blend of heritage, exclusivity, and elite clientele that few other locations can match.
For high-end brands, presence on Bond Street isn’t just about sales – it’s about positioning. The prestige of having a flagship store on one of the most expensive retail streets in the world reinforces a brand’s elite status.
Another key factor is Bond Street’s ability to attract high-net-worth individuals from around the world. With its proximity to Mayfair, one of London’s wealthiest neighbourhoods, the area naturally draws luxury consumers who expect a VIP shopping experience.
Even in an era where digital shopping dominates, the luxury industry continues to prioritise experiential retail. In-store exclusives, personalised service, and private shopping lounges create an unmatched experience for buyers looking for bespoke pieces.
The Luxury Watch & Jewellery Scene on Bond Street
Bond Street has always been a key destination for luxury watches and fine jewellery, with some of the world’s most prestigious brands having flagship boutiques here. Collectors and enthusiasts frequently visit the area in search of high-end timepieces, rare diamonds, and bespoke jewellery.
The Rolex flagship store is now a landmark for watch collectors, offering an extensive collection of its most iconic models. Other elite watch brands such as Patek Philippe, Audemars Piguet, and Richard Mille have also established their presence here, catering to the growing demand for investment-grade timepieces.
Bond Street is also home to retailers that sell designer jewellery brands, such as Cartier, Van Cleef & Arpels, and Graff, offering everything from diamond earrings to pendants and bracelets.
The Future of Bond Street as a Luxury Hub
As the luxury market evolves, Bond Street is expected to maintain its dominance as a high-end shopping destination. The ongoing demand for flagship stores, combined with an increasing emphasis on in-store experiences and personalised shopping, ensures that luxury brands will continue to invest heavily in this iconic location.
Emerging trends, such as sustainability in luxury retail and the use of AI-driven personalisation, may further shape the shopping experience on Bond Street. Brands are increasingly blending traditional craftsmanship with digital innovation, creating immersive and exclusive retail environments to attract the next generation of luxury consumers.
With major luxury brands continuing to expand, new flagship openings on the horizon, and the street’s enduring reputation for exclusivity, Bond Street is set to remain one of the most sought-after retail locations in the world.
