Spring 2014 marks a major milestone for Skagen as they embark on a major reimagining of the brand. Skagen incorporates inspiration from the natural elements of everyday Danish life. As they begin to focus more on the culture and lifestyle of Denmark, Skagen provide a minimalist design aesthetic that is as attractive as it is accessible. These new collections will be available at www.skagen.com, in Skagen Denmark retail stores and in major retailers worldwide.
We snapped up the beige beauty above (the SKW2137); I’ve discovered it looks as brilliant with jeans and slouchy cashmere as it does with a mani and power suit.
KLASSIK: Simplicity and functionality are the essence of their new women’s Klassik style. With a large case and expansive color palette, it represents Skagen’s devotion to minimalism while also embracing accessibility and the trends of the season. A simple two-hand watch movement, concave dial structure and a thin mesh or leather strap make their new Klassik an easy addition to any woman’s wardrobe. Featuring a 38mm stainless steel case in polished silver, ion‐plated gold and rose gold, it comes in a variety of colorful leather straps or easily adjustable mesh bands.
AKTIV: Taking cues from the array of brightly colored fishing nets and boats found along the Skagen coastline, their new Aktiv styles are for the on-the‐go man. It will be available with a functional chronograph or a simple three-hand-with‐date movement. With a variety of colorful and neutral straps, it is a visible step in a brand new direction. The new Aktiv styles are water resistant to 5ATM and boast a 42mm titanium case in gray or black and a range of three silicone straps, in red, black and orange. It will also be available in a titanium-‐linked bracelet.
These new collections and more will be available in Skagen Denmark stores, online at www.skagen.com and in major retailers worldwide from Spring 2014.